A campaign of dread

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ID: 345805

Spoiler warning! This page contains details about Fallen London Actions.

You are at your desk at the Naga Agency, campaign files strewn before you. You have chosen to advertise [Campaign Focus] in a manner that instills dread into the public. How might you be more effective?

Description summary:
The description depends on the chosen .

[Find the rest of the story at https://www.fallenlondon.com]

Unlocked with , ,

Card drawn in

Occurs with Standard Frequency

Options:

Make the campaign a great deal more frightening

•  Spoiler ID: 253567
  

  Unlocked with  exactly 1
  

   

  Challenge information

  Narrow, 0 (50% base) || 0 - very chancy (50%) || 1 - chancy (60%) || 2 - modest (70%) || 3 - very modest (80%) || 4 - low-risk (90%) || 5 and above - straightforward (100%)
  

  Each point of increases the base difficulty by ²/₃ points.

  Success

  An experienced manipulator

  • Advertising Profile: Campaign Duration is dropping… (-1 CP)
  •  You've gained 1 x Advertising Profile: Dreaded
  •  You've gained (see table below) x Advertising Profile: Name Recognition

  Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
  Name Recognition Gain	167	167	172	174	200	212	267	279	305	307	312	312
  Name Recognition Rare Gain	221	222	228	231	265	280	353	368	402	405	411	412

  
  

  Failure

  A miscalculation

  •  Scandal is increasing… (+2 CP)
  • Advertising Profile: Campaign Duration is dropping… (1 CP)
  • You've lost (see table below) x Advertising Profile: Name Recognition

  Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
  Name Recognition Loss	-1	-1	-6	-9	-36	-49	-108	-121	-148	-151	-156	-156

  ^

Make the campaign a great deal more frightening through your own efforts

•  Spoiler ID: 254084
  

  Unlocked with  4-5
  

   

  Challenge information

  Narrow, 0 (50% base) || 0 - very chancy (50%) || 1 - chancy (60%) || 2 - modest (70%) || 3 - very modest (80%) || 4 - low-risk (90%) || 5 and above - straightforward (100%)
  

  Every 3 points of increases the base difficulty by 2 points.

  Success

  An experienced manipulator

  • Advertising Profile: Campaign Duration is dropping… (1 CP)
  •  You've gained 1 x Advertising Profile: Dreaded
  •  You've gained (see table below) x Advertising Profile: Name Recognition

  Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
  Name Recognition Gain	167	167	172	174	200	212	267	279	305	307	312	312
  Name Recognition Rare Gain	221	222	228	231	265	280	353	368	402	405	411	412

  
  

  Failure

  A miscalculation

  •  Scandal is increasing… (+2 CP)
  • Advertising Profile: Campaign Duration is dropping… (1 CP)
  • You've lost (see table below) x Advertising Profile: Name Recognition

  Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
  Name Recognition Loss	-1	-1	-6	-9	-36	-49	-108	-121	-148	-151	-156	-156

  ^

Engage in a campaign of terror

•  Spoiler ID: 253554
  

   

  Challenge information

  Narrow, 0 (50% base) || 0 - very chancy (50%) || 1 - chancy (60%) || 2 - modest (70%) || 3 - very modest (80%) || 4 - low-risk (90%) || 5 and above - straightforward (100%)
  

  Every 5 points of increases the base difficulty by 2 points.

  Success

  A calculating mind

  • Advertising Profile: Campaign Duration is dropping… (-1 CP)
  •  You've gained 1 x Advertising Profile: Dreaded
  •  You've gained (167 + 2 * ) x Advertising Profile: Name Recognition

  Failure

  A miscalculation

  •  Scandal is increasing… (+2 CP)
  • Advertising Profile: Campaign Duration is dropping… (-1 CP)
  • You've lost (6 * ) x Advertising Profile: Name Recognition

  ^

Distance the campaign from respectability

•  Spoiler ID: 253646
  

   

  Challenge information

  Broad, 75 || 52 - very chancy (41%) || 64 - chancy (51%) || 77 - modest (61%) || 89 - very modest (71%) || 102 - low-risk (81%) || 114 - straightforward (91%) || 125 - straightforward (100%)
  

  Narrow, 1 (50% base) || 0 - tough (40%) || 1 - very chancy (50%) || 2 - chancy (60%) || 3 - modest (70%) || 4 - very modest (80%) || 5 - low-risk (90%) || 6 and above - straightforward (100%)
  

  The challenge is increased by 1 per level of , and can drop below 0 with Respectable-reducing gear.

  Success

  Social strictures are meaningless

  • Persuasive is increasing…
  • Advertising Profile: Campaign Duration is dropping… (-1 CP)
  • You've lost 1 x Advertising Profile: Respectable
  •  You've gained 1 x Advertising Profile: Dreaded
  •  You've gained 215 or 230 x Advertising Profile: Name Recognition

  Failure

  Social strictures are upheld

  • Persuasive is increasing…
  •  Scandal is increasing… (+2 CP)
  • Advertising Profile: Campaign Duration is dropping… (-1 CP)

  ^