A campaign of dread

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Spoiler warning!
This page contains details about Fallen London Actions.
You are at your desk at the Naga Agency, campaign files strewn before you. You have chosen to advertise [Campaign Focus] in a manner that instills dread into the public. How might you be more effective?

Description summary:
The description depends on the chosen .

[Find the rest of the story at https://www.fallenlondon.com]

Unlocked with , ,

Card drawn in

Occurs with Standard Frequency

Options:

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Make the campaign a great deal more frightening
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Make the campaign a great deal more frightening through your own efforts
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Engage in a campaign of terror
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Distance the campaign from respectability