Advertising Profile: Name Recognition/Change Tables

Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
Name Recognition Gain	167	167	172	174	200	212	267	279	305	307	312	312

Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
Name Recognition Gain	167	167	172	174	200	212	267	279	305	307	312	312
Name Recognition Rare Gain	221	222	228	231	265	280	353	368	402	405	411	412

Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
Name Recognition Loss	-1	-1	-6	-9	-36	-49	-108	-121	-148	-151	-156	-156

The gains follow a logistic scale, with I=13, k=0.4 and different offset/height parameters.

Gains:

Enterprise	0	1	2	3	4	5	6	7	8
Name Recognition	167	167	168	169	170	172	174	178	184
Enterprise	9	10	11	12	13	14	15	16	17
Name Recognition	191	200	212	225	240	254	267	279	288
Enterprise	18	19	20	21	22	23	24	25	26
Name Recognition	295	301	305	307	309	310	311	312	312

Rare Gains:

Enterprise	0	1	2	3	4	5	6	7	8
Name Recognition	221	222	222	223	225	228	231	236	243
Enterprise	9	10	11	12	13	14	15	16	17
Name Recognition	252	265	280	297	316	336	353	368	381
Enterprise	18	19	20	21	22	23	24	25	26
Name Recognition	390	397	402	405	408	410	411	411	412

Losses:

Enterprise	0	1	2	3	4	5	6	7	8
Name Recognition	-1	-1	-2	-3	-4	-6	-9	-13	-19
Enterprise	9	10	11	12	13	14	15	16	17
Name Recognition	-26	-36	-49	-63	-78	-94	-108	-121	-131
Enterprise	18	19	20	21	22	23	24	25	26
Name Recognition	-138	-144	-148	-151	-153	-154	-155	-156	-156

Card	Action	Gain Formula	Loss Formula
'Tis the Season	One for you and one for Sacks!	175+10E	-
A Workshop Tour	Invite selected members of the public to tour the factory	200+10E	-
A bizarre campaign	Make the campaign a great deal more bizarre	Standard+Rare	Standard loss
A bizarre campaign	Make the campaign a great deal more bizarre through your own efforts	Standard+Rare	-
A bizarre campaign	Invest in the strange and incongruous	167+2E	Standard loss
A bizarre campaign	Distance the campaign from the dreaded	? 215/230	-
A campaign of dread	Distance the campaign from respectability	? 215/230	-
A campaign of dread	Make the campaign a great deal more frightening through your own efforts	? Standard+Rare; at least Standard	Standard loss
A campaign of dread	Make the campaign a great deal more frightening	Standard+Rare	? Standard loss
A campaign of dread	Engage in a campaign of terror	167+2E	6E
A commission for the Genre Painter	The advert should show people	Standard gain	Standard loss
A commission for the Genre Painter	The advert need not show people	167+2E	6E? (-126 on 21)
A convivial affair	Throw a launch party	200+10E	-
A questionnaire	Distribute the questionnaire	200+10E	-
A respectable campaign	Lean into respectability	167+2E	6E
A respectable campaign	Make the campaign a great deal more respectable through your own efforts	Standard+Rare	-
A respectable campaign	Make the campaign a great deal more respectable	Standard+Rare	-
A respectable campaign	Distance the campaign from the bizarre	? 215/230	-
A serialised novel	Imitate an existing serial	Standard gain	-
A serialised novel	Commission a new serial	167+2E	?
A serialised novel	Buy advertising space in an existing serial	Standard+Rare	Standard loss
A stroke of luck	Scour the papers	250+10E	-
A trade show	Engage with the public	225+10E	-
A troublesome ambiguity	Align your campaign with the dreaded (Bizarre)	167+2E	-
A troublesome ambiguity	Align your campaign with the bizarre (Dreaded)	167+2E	-
An awkward misunderstanding	Align your campaign with the respectable (Dreaded)	167+2E	-
An awkward misunderstanding	Align your campaign with the dreaded (Respectable)	167+2E	-
An inconvenient duality	Align your campaign with the respectable (Bizarre)	167+2E	-
An inconvenient duality	Align your campaign with the bizarre (Respectable)	167+2E	-
An urgent assignment	Write the copy	167+2E	6E
Attend to your reputation	Do not discourage the rumours	Standard gain	-
Choose the direction of your campaign	Appeal to the bizarre	215	-
Choose the direction of your campaign	Appeal to the dreaded	215	-
Choose the direction of your campaign	Appeal to the respectable	215	-
Directly into London's hands	Distribute the soap to London's apothecaries—	200+10E	-
Freshly-printed trade cards	Distribute the excess cards where you are not strictly supposed to	167+2E	Standard loss
Have (Campaign Focus) Reviewed	Have the product reviewed in the Unexpurgated London Gazette	Standard+Rare	Standard loss
Have (Campaign Focus) Reviewed	Ask the Guileful Copywriter to review the product in your own paper	Standard+Rare	Standard loss
Meddle with the competition	Spread rumours about your competitors' products	Standard+Rare	Standard loss
Meddle with the competition	Instruct your gang to tear down the competitors' posters	Standard gain	Standard loss
Sampling the product	Install the Solar Hearth	50+10E	-
Sampling the product	Wash your hands (Sampling the product)	50+10E	-
Sampling the product	Read the accounts	50+10E	-
Sampling the product	Have a drink	50+10E	-
Suspicious behaviour	Encourage further suspicion	Standard gain	-
The Genre Painter	Commission a poster for (Campaign Focus)	Standard+Rare	Standard loss
The Guileful Copywriter	Commission advertising copy for (Campaign Focus)	Standard+Rare	Standard loss
The efforts of the competition	Review the advertisements	100+10E	-
The face of the campaign	You yourself, the Regent	Standard gain	Standard loss
The face of the campaign	You yourself	Standard+Rare	? -1 (probably actually Standard loss)
The face of the campaign	The Captivating Princess (Spokesperson)	Standard+Rare	Standard loss
The face of the campaign	The Dauntless Temperance Campaigner (Spokesperson)	Standard+Rare	Standard loss
The face of the campaign	The Cloistered Diatomist (Spokesperson)	Standard+Rare	Standard loss